I don’t know about you, but I’ve often wondered how individuals in positions of influence make decisions and why?

They’re allegedly considered to be our opinion formers, and the backbone of society!

Yesterday – at the Balmoral Show in Belfast – I approached a former colleague, Martin Cassidy, who is lead Rural Affairs Correspondent with the BBC in Northern Ireland.

I explained that my client, David Laughlin, the first Organic Dairy farmer in Ireland, was going to present – in person – to HRH The Prince of Wales, a groundbreaking document on the future of organic food on the day of its public launch!

It’s a subject which is not only of massive global importance, it’s also very close to HRH Prince Charles own mantra, about local, and national food production.

Martin, who was at the Balmoral show with his film crew, said he’d inform his TV producer.

Inevitably, they did not appear for this significant, and topical story!

My client also contacted DARD (the Northern Ireland Department of Agriculture and Development) co-supporters of the document, who said The Prince of Wales schedule was full and could not receive the report ……. which we chose to ignore!

Six years ago HRH The Prince of Wales was the guest of the Laughlin family at Culmore where he had lunch with David and national food and industry leaders!

It seems that many senior civil servants, and the BBC, have very short memories!

The old days of the fourth estate – the press and conventional media – is crumbling rapidly in advance of Web 2.0 and Social Networking yet why do they refuse to take notice?

Perhaps every picture tells a story, but not always, in its entirety!

FOOTNOTE:

Yesterday I was given direct information about a major £16 million contract in agriculture and the environment signed at the Balmoral Show …. was that broadcast on the BBC?

As they say in the States… go figure!